Have you ever traveled by plane at least once? If you had then you probably had noticed those displays they have to show you how to pass through the metal detector. They tell you to take off all the metallic things you have on and, to make sure you understand what to do, they generally play a video showing either a very handsome man or a beautiful lady putting off their belts, earrings, watches, necklaces, mobile phones and car keys.
What is most important in this case, those videos are "educational". This means their purpose is to instruct you to do something correctly. If you run a medical office and have just decided to improve the quality of your services by choosing an automated medical front desk receptionist and its many features, you might want your patients to know more about these changes and what they can do to fully use these new features.
Still, you had better keep in mind that even though young people find it easy to create an appointment using an online scheduler, there are many who are not familiar with the technology well enough, and they will probably need some assistance.
Now, every medical practice has a waiting room where patients wait for the doctor to be available and, depending on how busy the day is, they might have to wait from one minute to one or even two hours (especially in case of patient no-shows, which really mess up the doctor's daily agenda).
Since patients have to wait anyway, most medical offices have installed displays which show educational videos and ads aimed to promote the medical clinic.
But what if you used that waiting time in a more useful way?
You may, in fact, make the most out of those "dead" minutes by letting your patients know what a automatic medical front desk receptionist is, what services your medical practice offers (Electronic Medical Records, appointment reminders, web forms...) and how to send a Health Information Form online.
Another thing you might want to do is to let them know how to book an online appointment by using the online scheduler available on the website. Of course you will need to clearly show all the advantages such feature will bring your patients.
One thing that is immediately obvious, is that it would be wise to emphasize that this will allow them to avoid driving through heavy traffic in order to reach the medical clinic and they can avoid the wait in line to book an appointment with the medical front desk secretary, since with the online appointment scheduling thay can reserve their appointments from their homes, or even while being in the street, if they have a modern phone like iPhone or Blackberry and it is connected to the Internet.
It is the 21st century, and almost everyone has at least one computer and even if someone doesn't have one , he has a variety of options - go to internet cafe or ask a friend to book the appointment for him.
That is why, you should actively promote the new services you have offer (online appointment scheduling, online forms, health information form, electronic medical records, secondary medical front desk secretary...) through all possible channels including those monitors that stay in your medical office waiting room. After your patients learn how to use these new services, they will appreciate the time these services save them.
What is most important in this case, those videos are "educational". This means their purpose is to instruct you to do something correctly. If you run a medical office and have just decided to improve the quality of your services by choosing an automated medical front desk receptionist and its many features, you might want your patients to know more about these changes and what they can do to fully use these new features.
Still, you had better keep in mind that even though young people find it easy to create an appointment using an online scheduler, there are many who are not familiar with the technology well enough, and they will probably need some assistance.
Now, every medical practice has a waiting room where patients wait for the doctor to be available and, depending on how busy the day is, they might have to wait from one minute to one or even two hours (especially in case of patient no-shows, which really mess up the doctor's daily agenda).
Since patients have to wait anyway, most medical offices have installed displays which show educational videos and ads aimed to promote the medical clinic.
But what if you used that waiting time in a more useful way?
You may, in fact, make the most out of those "dead" minutes by letting your patients know what a automatic medical front desk receptionist is, what services your medical practice offers (Electronic Medical Records, appointment reminders, web forms...) and how to send a Health Information Form online.
Another thing you might want to do is to let them know how to book an online appointment by using the online scheduler available on the website. Of course you will need to clearly show all the advantages such feature will bring your patients.
One thing that is immediately obvious, is that it would be wise to emphasize that this will allow them to avoid driving through heavy traffic in order to reach the medical clinic and they can avoid the wait in line to book an appointment with the medical front desk secretary, since with the online appointment scheduling thay can reserve their appointments from their homes, or even while being in the street, if they have a modern phone like iPhone or Blackberry and it is connected to the Internet.
It is the 21st century, and almost everyone has at least one computer and even if someone doesn't have one , he has a variety of options - go to internet cafe or ask a friend to book the appointment for him.
That is why, you should actively promote the new services you have offer (online appointment scheduling, online forms, health information form, electronic medical records, secondary medical front desk secretary...) through all possible channels including those monitors that stay in your medical office waiting room. After your patients learn how to use these new services, they will appreciate the time these services save them.
About the Author:
AssistMedic has been providing promotion services to Toronto dental clinics for several years. If you are a Toronto dentist you may find their promotion services useful. Dental clinics have Appointment Requests and Health Information Forms Online, embedded into their Web sites.
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