Advantages of voice broadcasting

| Tuesday, May 17, 2011
By Hamzah Hanallah


Voice broadcasting is the latest tool for marketing a product. It is a simple technique that allows a phone call to reach a large number of people. This technique is widely used by almost all businesses and is the most effective way to advertise. There are many reasons why most business firms opt for voice broadcasting over other ways of advertising.

Pre-recorded messages can be delivered to the large masses through this technique. This would ensure that you do not fumble with your words and also you do not have to waste any time thinking what to say. You need to make sure that the pre-recorded voice message is that of good voice artist. This will grab the attention of the customers.

Another benefit is that voice broadcasting prevents building up of tension that would arise if you attempt to make the call personally. The customer will be able to heed your message during his or her free time. Keep the tone good and craft the message in a proper manner. This will ensure that the customers listen to your message rather than hanging up.

Most messages will be of less than 30 second. So, the customers will not get tired and there is a higher chance of reaching out to potential customers. Once a business form is experienced with voice broadcasting, they can get an estimate of how many products have been sold out due to the influence of the call. This can allow the firm to decide the number of calls they have to send out weekly in order to achieve their target sales. Voice broadcasting also helps to save time. If you are trying to talk to the customers yourself, you may not be able to keep the message concise. You may end up not impressing the customers and also wasting a lot of time by spending too much time calling a customer. Make sure that you do not swerve from the main topic and try to keep the message as simple as possible. This will enable you save money and at the same time attract new customers.

When it comes to mass voice broadcasting, the customers cannot reply. So, if you leave a hint of the benefits that are awaiting them, they will be forced to call you out of curiosity and may end up buying the product. If you are talking directly to the customers, you have to answer their queries. This means that the customers will get the entire scenario and may choose not to buy the product. On the other, enticing them and making them call you can end up in a purchase.




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