Creating a voice broadcasting message

| Wednesday, May 18, 2011
By Hamzah Hanallah


In this modern world, there is no other advertising technique as popular as voice broadcasting. It is a technique that enables you to market your product by simply sending a previously recorded message in the form of a telephone call to multiple telephones. It has gained popularity because of its low cost and at the same time it has been successful in grabbing the attention of the customers.

This is also used deliver storm warning, messages from non profit organisations, speeches made by candidates participating in elections et cetera. The success of this technique lies in its ability to get people's attention. But every message that is delivered using this technique may not be paid attention to. It is important that you modulate the message in a way that the customers will be forced to hang on to the phone receiver.

The script of the message is the most important part of as voice broadcasting. Through the message, you need to convey the point rather than going round and round. The message has to be clear so as to leave no doubts at all in the minds of the listeners. When you look at the message on paper, it may look nice. But you have to remember that it would be delivered by a voice which means that its beauty on paper is irrelevant. You should get a voice artist to deliver the message.

Getting a voice artist to do the job would mean that your message will have a professionalism that will do a lot to open the listener's ears. The beginning part of the message is the most important. If that is perfect, there is a higher chance that the recipient will hold on and listen to the rest of the message. If the prologue is bad, then the chance of getting attention is bleak. Start the message by giving a hint to the recipient of some good deals that are awaiting them.

Keep your message simple and concise as possible. Use words that are easily understood by the common people. The beginning attention getting part of the message should not be too long as it increases the chances of the listener hanging up before the message is fully delivered. Half way through the message, you can give more details about the subject and can ask the listener to act. Keep the tone of the message a bit hurried as this will get the listeners attention.

Before you launch your message through voice broadcasting, make sure that you listen to it from the position of a customer. Assess and make necessary changes before you move forward.




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