Why Some Testimonials Are Better Than Others - How You Can Get Them

| Monday, December 3, 2012
By Stefan Kinloch


We all know the net has its fair share of products that are not all they say they are. There are some things you can do to help you make sales as a business, and having sincere and real testimonials is one of them. You need testimonials, and we will offer some excellent tips so you can be better armed to help your self.

You have seen case studies on the net, and that is what will take a look at first. All you will do is assess the experiences of these customers, and then prepare a report. This makes it the ideal thing to focus on, because ultimately case studies are also testimonials. The case study, when done right and not full of hype, can have tremendous influence on your target audience. Leveling the playing field is what this is all about, and your results may be dramatic. If done right, you can simply blow people away with this approach. If you are doing a review and comparison, then just state the facts and be objective. The entire purpose of this is to generate communications that you may be able to use as testimonials.

If you are doing a review and comparison, then just state the facts and be objective. What you want to achieve is customer comparisons, comments about your product and then proceed from that point. Never appear to be pushy or seem like you are leaning on them for a testimonial. A proven technique to generate testimonials is to ask your customers to fill out a short survey, where you can ask various questions related to your product or service. The key to getting people to take the survey is by keeping it very streamlined and uncomplicated. Also keep in mind that it is permissible to try to find out if anyone was helped in a meaningful way with your offer. You still need to get their permission to use this feedback, but at least you will discover what is going on. Just make sure you get a written approval from your customer so that you can use their feedback on your website.

Getting links from as many reputable places as possible is the aim of any business on the net. It goes without saying that letting people use their link in their signature with the testimonial works well. This is just good business practice, and it is something you really should consider doing and no problem. Do think about using this approach because everybody wins from it.

You can accomplish your objectives with the help of excellent testimonials that are truthful, above all else.




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