How to Work Smarter with a CRM

| Wednesday, December 5, 2012
By David Morgan


All business owners want to be able to work more efficiently and increase sales but how do you do that without massive investment?

The best way to achieve these two vitals within business is to simplify production, streamline your efforts and automate processes wherever possible.

Discovering how to work smarter can be a challenge in itself for some businesses as researching options and software can be very time consuming taking you away from the main focus of running your business.

No matter what size of company you run a Customer Relationship Management system or CRM could be the perfect addition to your business functionality.

A Customer Relationship Management system or CRM as it's better known is a widely used tool for managing your company's interactions with customers, current and prospective clients. Using a CRM system allows you to organise, synchronise and automate processes so you can spend more time focusing on the development of your business.

A CRM is largely focused on helping you to boost sales activity, however it can also be used for customer service, helping you to provide technical support and the marketing your business.

With the latest developments in software integration and a deeper understanding of how systems can complement one another, Sure Communication have developed a highly effective CRM system.

The beauty of today's CRM designed by SurCo is the flexibility within the system. You can literally access it anywhere, anytime, even from your mobile device. You can communicate with customers and colleagues even when working remotely or on the move.

Using a CRM is as simple as using the websites and software you access every day. SurCo CRM is a very intuitive system, having been developed over several years it will automatically assign contact information on prospective and existing customers. Saving you the time and effort of inputting these details manually.

Access vital information exactly the moment you need it. No more calling the office or fumbling through paper files. Get the information you need, when you need it.

The system in developed in the 'cloud' so there is no hardware or software to download and this means that there are no costs associated with developing an in-house system. Upgrades are automatically applied which means that you always have the latest version at your fingertips.

You can even tailor the system to your personal needs by integrating your CRM with your eCommerce website, accounts package, third party software or even link it up to your telephone system.

SurCo CRM is built on a fast, robust platform, with a 99.98% uptime. Powered Apache Linux MySQL (LAMP Stack) in conjunction with Rackspace.

In order to evolve your business and set yourself apart from the rest, you need to provide outstanding customer service and continually improve your operations and services. Using a CRM system can help you harness your companies analytics to give you that competitive edge.

While your competitors are busy duplicating data you can quickly convert yours into a source of intelligence which helps you run your business better.




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