Why Do a Preliminary Name Search before Ordering a full Nuans Report

| Wednesday, November 30, 2011
By Holly Crosgrey


In Canada the governments in all of the provinces and territories require some form of name search report prior to incorporating a company and in many Canadian jurisdictions before you register a business name, partnership or sole proprietorship.

A preliminary name check is done by someone who wants to register a sole proprietorship, corporation, partnership or business name prior to ordering a Nuans name search or similar report. Performing a preliminary name search prior to ordering a full name search helps to let you know if there is a chance the name is clear. It can save you money having this done.

Prior to registering your business, the appropriate government office handling name clearances will review the name search to make sure there are no names on the report which could be considered a problem. The government in the federal jurisdiction will refuse to register a name that sounds the same as a name that is on record.

If you place an order with a search house for a Nuans name search report or similar report a preliminary name search is normally done as part of that fee. Determine in advance before ordering your name search that the preliminary name search is part of the service. A full Nuans name search must not be provided without first having a preliminary name search performed. There is was exception to this rule. If you are registering a partnership, sole proprietorship or business name and the province or territory does not require a name search then in that case you should pay separately for a preliminary name search to be done before you register your business name. I will go into this further below.

Just because you have a name search (Nuans report) is not a 100% guarantee the government is going to accept your name. If the Nuans search house does not perform preliminary name searches prior to ordering a full Nuans report you should look for another one. A Nuans name search report can be ordered without a preliminary name search but an experienced search house will do a preliminary name search first so you have less chance of your name being rejected by the province or territory in which you wish to register your business without charging you extra.

Think of it this way. Say you plan to incorporate a business with the name Johnson Lawn Services Ltd. The search house you are working with tells you there is no other name registered exactly as that. The search house does not bother to pre-check names as part of their service and there is a name already registered called Johnson Lawn Services Inc. Since the search house has told you there is no exact name you register your company. Mr. Johnson of Johnson Lawn Services Ltd. becomes aware that you have registered a company with almost the exact name except the ending. He considers this competition and since he has had his name for a number of years he decides to sue you to obtain an order to force you to change your company name. It is possible he could obtain an order such as this if he can prove your name is a conflict. This would cause you wasted time and money. Further, would you really want to have a company with a name that close to another company's name. It would also be a problem for you.

Upon receipt of a Nuans report or similar name search report you must take some time to look over the report to ensure for yourself before in register a business that there are no names that are too similar to the one you proposed to use.

You can incorporate a company in Ontario that is different in any way. Considering the above example, the only difference is the ending of the name. Therefore it would be accepted. On the other hand if you were dealing with the federal government it would never be accepted for registration.

If you are registering a business in Alberta, Ontario and possibly some of the other provinces or territories in Canada, you do not need a name search in order to register your name. The government does not as a practice pre-check these types of names and therefore it is your responsibility to make sure you do not have a name similar to another name. You could still be taken to court if you do not ensure your name is different than others. Actually the corporate governments in Ontario and Alberta allow for business names to be registered that are exactly alike.

In this instance you would purchase a preliminary name search. To summarize when it is not a government requirement to provide a name search report (or Nuans) upon registering a sole proprietorship, partnership or business name a preliminary name search should be performed in advance of registering. You should also be aware that many search houses will provide you with a free preliminary name search if you purchase the registration of a sole proprietorship, business name or partnership with them in cases where a name search is not needed. If you are not clear on the websites policy, contact them and ask.




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