In our previous issue, we discussed about establishing a Fan Page on Facebook. Today, we will discuss about the means you can get Facebook users to like your page.
Before actually doing something to get more 'Like' clicks, you must first know the primary issue when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.
In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. You can try tapping into your employees and other contacts. Broadcast the launch of your Facebook Fan Page by sending news letters. If your company is already established, you can expect to get a few hundreds of 'Likes' in a short while.
Several companies out there even require their employees to provide their Facebook account in their email signature. With this, it will be easier for the company to make contact with personal and professional contacts of their employees. Other ways to raise awareness is to use other social sites like Twitter, LinkedIn, as well as article marketing methods.
Generally, the impact of social media management is tremendous when played right. Any online marketer should not give up in building awareness for their page. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Several hundreds, or better yet thousands of 'Likes', verifies a company's popularity. It tells how your business is very much visible online. The more Likes a Fan page has, the more it can disseminate its updates and affairs to present and potential customers. You can get more 'Likes' by using your page proactively. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Of course, the ideal group for this would be your Marketing Team. If however, you're running a small business with a limited amount of employees or if you're running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.
It can be difficult at first to try to achieve many 'likes' but remember that it can be less difficult if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
Treat the Facebook account like you would a newsletter and your clients the primary audience. Post updates that are always benefit-driven but not full of hype. A lot of half truths will discount your credibility online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Word of mouth marketing is still an important source of prospects despite the technological age, so present customers should as much as possible be happy with the site so they can share it with others as well.
Make sure that you look for your following issue soon. We are going to talk about using marketing promotions, prize draws and giveaways to encourage fans.
Before actually doing something to get more 'Like' clicks, you must first know the primary issue when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.
In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. You can try tapping into your employees and other contacts. Broadcast the launch of your Facebook Fan Page by sending news letters. If your company is already established, you can expect to get a few hundreds of 'Likes' in a short while.
Several companies out there even require their employees to provide their Facebook account in their email signature. With this, it will be easier for the company to make contact with personal and professional contacts of their employees. Other ways to raise awareness is to use other social sites like Twitter, LinkedIn, as well as article marketing methods.
Generally, the impact of social media management is tremendous when played right. Any online marketer should not give up in building awareness for their page. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Several hundreds, or better yet thousands of 'Likes', verifies a company's popularity. It tells how your business is very much visible online. The more Likes a Fan page has, the more it can disseminate its updates and affairs to present and potential customers. You can get more 'Likes' by using your page proactively. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Of course, the ideal group for this would be your Marketing Team. If however, you're running a small business with a limited amount of employees or if you're running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.
It can be difficult at first to try to achieve many 'likes' but remember that it can be less difficult if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
Treat the Facebook account like you would a newsletter and your clients the primary audience. Post updates that are always benefit-driven but not full of hype. A lot of half truths will discount your credibility online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Word of mouth marketing is still an important source of prospects despite the technological age, so present customers should as much as possible be happy with the site so they can share it with others as well.
Make sure that you look for your following issue soon. We are going to talk about using marketing promotions, prize draws and giveaways to encourage fans.
About the Author:
You can earn money online with Facebook marketing. If you're already using Facebook for Business, see here.
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