How to Make Certain That Your Business Outstrips The Competition

| Thursday, April 26, 2012
By David Ferrers


What's the very best thing that could happen to you when you go out to do some shopping? OK, it is probably that you find precisely what you came out for at a giveaway price. So , what's the next best thing that could happen to you? The staff in the outlet treat you like royalty, right!

Now answer this question, "if being treated like royalty can make you feel good, why don't more shops do it?"

The NLP Practitioner who trained me made to spend hours and hours getting myself into a good state to cope with any situation that came along. He believed, and I now also believe, that if you treat people the way in which you would like to be treated yourself you will always have clients.

The trick to always being able to treat folk right is to be in the right frame of mind and frame of feeling to do it. The problem is that much of the time we become engrossed in our own thoughts and feelings and forget to be aware of other people.

However , our customers are "other people" they are in reality "very significant other people". They are our livelihood and we ought to be in the right mood to cater to their wants.

The challenge is to make sure that you are in the right mood when you've got to be. There are two ways you can do this. The first is a bit dodgy. The instant you see a buyer you kick your brain into gear, plaster a smile onto your face and greet them profusely. The obvious risk is that you might be chuntering away to yourself while you do this and the bad talk going on inside of you may show on the outside.

The second's to make it your habit to always talk "good talk" to yourself. The moment you find yourself thinking bad thoughts, talk them out of your mind. You must be disciplined about this. Do it all of the time and very soon it will become second nature for you to be in the right frame of mind and frame of feeling to treat your clients like royalty.




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