In the last issue we talked over using Facebook ads to promote your business even more. In this issue we are going to talk about social media management for improved search engine rankings and traffic.
A great deal of online marketers are now convinced that Facebook has surpassed Google as a source of website traffic. Whether this is true or not, it's not unusual to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot cheaper and less difficult to set up.
Look into these tips on how to get relevant traffic from Google right to your Facebook business page.
- Back Link. Back Link. Back Link.
There are several ways you can lead the consumer back to your Facebook page. This is one of the pros of a social networking site. You can do this through backlinks depending on the number of 'Likes' that you receive. This is the onsite way.
The offsite way is to build links using other websites such as your formal website, article publication sites, other social networking sites, email signatures and stuff like that. Article submission is one of the least expensive, yet most useful ways to build backlinks. Additionally, they can provide helpful information for your present and potential clients as well.
- Use A Professional Business Name
It's okay to become a bit innovative and fun with your updates. However, this isn't the case when it comes to your business name on Facebook. The key goal is to supply a name that's searchable for others. This improves the keyword optimization aspect. Also, remember that your name shouldn't sound like a sales pitch so don't stuff it with a lot of descriptions. Less is more. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why not consider changing yours into "Jonathan's Healthy Fruit Shakes"
You should also do the same for URL's. This new feature gives you the option to change your URL so it's more searchable to other Facebook users. Again, don't try to be too crazy or creative. Go for something direct like facebook.com/jeremiahsfruitshakes.
- Your Profile Should Be Comprehensive
What can be a more important aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan based on how useful and appealing your page is. That is why it's important that you provide all the necessary information in your profile. Here, you can be imaginative with the detailed text that you place in the About Page and related outside links.
Your landing page is also one of the pages where you can place keyword-rich text. Aim to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This will add reliability to your page and to your brand in general.
With all the benefits of using Facebook as a business tool, still it's not recommended that you use a Facebook Fan page as a substitute for an official website. At most, it can be used to supplement information or to better communicate with customers that an official website cannot do.
Be sure you don't miss our next issue of Facebook for Business
A great deal of online marketers are now convinced that Facebook has surpassed Google as a source of website traffic. Whether this is true or not, it's not unusual to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot cheaper and less difficult to set up.
Look into these tips on how to get relevant traffic from Google right to your Facebook business page.
- Back Link. Back Link. Back Link.
There are several ways you can lead the consumer back to your Facebook page. This is one of the pros of a social networking site. You can do this through backlinks depending on the number of 'Likes' that you receive. This is the onsite way.
The offsite way is to build links using other websites such as your formal website, article publication sites, other social networking sites, email signatures and stuff like that. Article submission is one of the least expensive, yet most useful ways to build backlinks. Additionally, they can provide helpful information for your present and potential clients as well.
- Use A Professional Business Name
It's okay to become a bit innovative and fun with your updates. However, this isn't the case when it comes to your business name on Facebook. The key goal is to supply a name that's searchable for others. This improves the keyword optimization aspect. Also, remember that your name shouldn't sound like a sales pitch so don't stuff it with a lot of descriptions. Less is more. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why not consider changing yours into "Jonathan's Healthy Fruit Shakes"
You should also do the same for URL's. This new feature gives you the option to change your URL so it's more searchable to other Facebook users. Again, don't try to be too crazy or creative. Go for something direct like facebook.com/jeremiahsfruitshakes.
- Your Profile Should Be Comprehensive
What can be a more important aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan based on how useful and appealing your page is. That is why it's important that you provide all the necessary information in your profile. Here, you can be imaginative with the detailed text that you place in the About Page and related outside links.
Your landing page is also one of the pages where you can place keyword-rich text. Aim to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This will add reliability to your page and to your brand in general.
With all the benefits of using Facebook as a business tool, still it's not recommended that you use a Facebook Fan page as a substitute for an official website. At most, it can be used to supplement information or to better communicate with customers that an official website cannot do.
Be sure you don't miss our next issue of Facebook for Business
About the Author:
There's a lot of ways you can utilize Facebook for Business. If you want to find out more see here for additional Facebook marketing strategies.
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