Demanding and Requesting Are Two Different Things - Handling Complaints

| Monday, April 25, 2011
By Yuki Sano


Do you like being told what to do? What if that demand is coming from someone who has sold you something? I can tell you that I am not a fan of either of those situations, unless it's a personal trainer at a gym. If your business is in a position to make demands, the skills required for handling complaints are the keys to your success.

Example 1: I enjoy getting massages. I've been to many exquisite spas throughout the world, and have received countless massages. On a recent trip to the luxurious Kohler Waters Spa in Kohler, WI, the spa director told me something that I never heard before. She said that one of the best things I could do is to spend approximately 10 minutes in a steam room or sauna immediately before getting a massage. The purpose is so that my muscles could be nice and relaxed. This would allow the therapist to effectively massage my muscles (instead of spending precious time trying to loosen up the muscles first). I will take that piece of advice with me for the rest of my life. From now on, every massage I get will be preceded by me spending time in a steam room or sauna. The spa director informed and inspired me with knowledge that I did not know otherwise.

Today's post has to do with the next part of the relationship - the requirement to register the software, which I was informed had to done by contacting the software company by phone. For although an online registration was available, their servers were too overwhelmed to connect me, so time after time I was directed to call their toll-free number.

The more I saw this occur and the reaction it caused the more I was reminded of the important role simple courtesy plays in business and interpersonal relationships. In today's business environment of high stress and fast paced action it is easy to lose sight of basic courtesy. We can't afford to take the time to hold a door, give a smile, or exchange greetings. Or, can we?

A smile, a polite greeting or a simple acknowledgment that you exist can change the whole mood of a business situation. Whether you are putting together a business deal, negotiating a real estate contract, or having a simple meeting with fellow associates common courtesy will play a positive role in the outcome.

I was infuriated. I asked to speak to his superior. Who was able to clarify that all of the information was being asked for my own good, so that they could locate my file later. Not all business owners require companies to store information on their behalf. Some of us are capable of taking care of our own responsibilities and managing files of information.

Today's lesson: if you have designed your business in a way that demands information from your clients, have an alternative option for your customers who do not wish to disclose. The marketplace is unfortunately susceptible to imperfect solutions for the storage of personal information.

Contrary to what many people think, wowing customers does not have to be an expensive task. Many times a WOW moment may not cost anything. Look for ways to wow daily. The key word is daily. Behaviors become habits when they are done everyday (preferably multiple times per day). To inform and inspire is to add value to someone else's life. The double-platinum rule is about providing knowledge that someone can take with them. Above all, strive to make the double-platinum rule your own minimum expectation for exceeding your customer's expectations, and the WOW moments will come naturally.




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