If you sell it and they come back for more, you'll earn larger employee bonuses, states General Motors North America president Mark Reuss. Effective instantly, employee bonuses will in part be contingent upon the owner loyalty engendered.
Keep them coming back for additional
Mark Reuss is the General Motors North America president who has announced that rewards will now be directly linked to return sales and after-sales service at dealerships for over 29,000 United States workers. This is the first time General Motors will pay out rewards like this. It also the first time in Reuss' career where this has occurred.
Taking care of consumers
Concentrate on the customer is the mantra Reuss wants all of General Motors North America to learn. Past barriers between divisions within the car maker meant that while one department could possibly be hitting its goals, a lack of overall sales success forced a department further down the chain to absorb blame. With all pieces working toward establishing consumer dedication, Reuss believes that GM will be more on target.
"Everybody had their own metrics, which somehow were all green," he said of the old General Motors. "But, weirdly, when we added it up, it was pretty red."
Reuss expects that General Motors will change the way it does business with consumers in the future because of this incentive program. It is unknown how much money employees will be getting in rewards from General Motors.
Other things to contribute
Some General Motors brands have already adopted brand new methods for doing things because of GM's consumer dedication plan. Cadillac dealers have training in giving a luxurious auto-buying experience to consumers while Chevrolet had a checklist of policies it must follow. A ton of brand new vehicle-quality duties were given to GM customer experience czar Alicia Boler-Davis. She will look at consumer satisfaction at dealerships and the quality of GM automobiles off the line.
A ton of sales
To be able to make sure General Motors will earn top marks in the industry in the next couple of years for consumer service, Reuss will make sure managers are working closely with dealerships as part of the GM North American sales force dedication goals. A brand new call center was created on the local level for consumer loyalty from General Motors by Duane Paddock, owner of a new York Chevrolet dealership. These effects have been felt everywhere.
"Five years ago, if I were to call my zone manager, all he'd try to do is sell me something I didn't need," said Paddock.
Keep them coming back for additional
Mark Reuss is the General Motors North America president who has announced that rewards will now be directly linked to return sales and after-sales service at dealerships for over 29,000 United States workers. This is the first time General Motors will pay out rewards like this. It also the first time in Reuss' career where this has occurred.
Taking care of consumers
Concentrate on the customer is the mantra Reuss wants all of General Motors North America to learn. Past barriers between divisions within the car maker meant that while one department could possibly be hitting its goals, a lack of overall sales success forced a department further down the chain to absorb blame. With all pieces working toward establishing consumer dedication, Reuss believes that GM will be more on target.
"Everybody had their own metrics, which somehow were all green," he said of the old General Motors. "But, weirdly, when we added it up, it was pretty red."
Reuss expects that General Motors will change the way it does business with consumers in the future because of this incentive program. It is unknown how much money employees will be getting in rewards from General Motors.
Other things to contribute
Some General Motors brands have already adopted brand new methods for doing things because of GM's consumer dedication plan. Cadillac dealers have training in giving a luxurious auto-buying experience to consumers while Chevrolet had a checklist of policies it must follow. A ton of brand new vehicle-quality duties were given to GM customer experience czar Alicia Boler-Davis. She will look at consumer satisfaction at dealerships and the quality of GM automobiles off the line.
A ton of sales
To be able to make sure General Motors will earn top marks in the industry in the next couple of years for consumer service, Reuss will make sure managers are working closely with dealerships as part of the GM North American sales force dedication goals. A brand new call center was created on the local level for consumer loyalty from General Motors by Duane Paddock, owner of a new York Chevrolet dealership. These effects have been felt everywhere.
"Five years ago, if I were to call my zone manager, all he'd try to do is sell me something I didn't need," said Paddock.
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