Avoid These Three Usability Mistakes To Keep Conversions High

| Saturday, September 8, 2012
By Roscoe Duenwald


Some of the worst kinds of mistakes you can commit with your business site are related to usability. Of course you'll need to ensure you're driving the right people to your blog, and after that it's all usability. You can find optimization opportunities all over your site and that also include ecommerce sites, etc. Be sure to increase your knowledge in this critical area because you have to know before you can prevent usability mistakes.

When it comes to the people visiting your blog, somehow you must research who they are. People who are older than the mid-40s may need to make the content large, the font size. For one thing, the font will automatically decrease in size if the person has a high resolution setting on their computer. Images and graphics may need special treatment in case the font change affects them.

You must make your mobile site messages as concise and effective as possible by placing the most important messages at the top and early in the scrolling sequence. You can think of this in terms of placing important messages above the fold on your regular site. Clearly state and tell people what you want them to do, and that's why the message has to be easily found. The correct placement of all design elements with mobile apps is critical for success.

There are many important reasons to avoid the use of tables, and we have talked about that in other publications. Smaller devices people have and use for surfing the web cause big issues when they bump into tables. If you want tables, then do it with CSS and you should move on to CSS anyway. There are other concerns as well such as negative effects on your ranking due to CSS being the standard, now. If you're not familiar with CSS, then it's pretty easy to learn or you can outsource. Once you see what all can be done with CSS, then you'll be a convert and never look back.

Typically, websites are not ready for mobile. They are not designed or up-to-date in this way. Usually there is a very poor conversion of the data which is the most prevalent problem. What typically appears is a long thin mobile page with a lot of data that is unreadable. Usually, websites that are converted properly for mobile devices take a bit of effort. Using the most important information, with a one column site, is your best bet for getting a mobile ready site fully functional. Left to right side scrolling should be eliminated when creating a site for a mobile phone. This is very cumbersome for mobile users and will only cause irritation. Improving your website can be done so easily by avoiding common usability mistakes. You need to correct any problems in this area that you may have as soon as you can. Putting in a good tracking solution can also help when you are making changes to your website. You can make your website so much more effective once you know what your visitors are doing on your site.




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