Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.
That is why over 140,000 companies are advertising with them in various ways. The first way is through appearing on Google searches, the second is through appearing on distributor's websites, and the third is through appearing in distributors search results. Why do they choose to advertise with distributors as well? One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain more exposure faster.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can get a wider audience through other distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then they will have a high chance of the sale.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that the price is overpriced. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates. Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can be seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then they would not click on the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although click fraud is still a problem, it is still widely regarded as the best.
That is why over 140,000 companies are advertising with them in various ways. The first way is through appearing on Google searches, the second is through appearing on distributor's websites, and the third is through appearing in distributors search results. Why do they choose to advertise with distributors as well? One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain more exposure faster.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can get a wider audience through other distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then they will have a high chance of the sale.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that the price is overpriced. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates. Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can be seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then they would not click on the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although click fraud is still a problem, it is still widely regarded as the best.
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