How To Use Telephone Surveys To Get The Information You Need

| Sunday, June 19, 2011
By Bryan James


Telephone surveys are an excellent way to gain information about a potential customer base and provide useful information to anyone who is interested in collecting facts, opinions and figures to do with a host of topics.

Accomplished by calling people by phone, the main challenging part of telephone surveys are often securing leads into dialogue with the caller concerning what they like and do not like, as well as getting some insight into their thoughts and behaviors.

Crucial to this process is the way in which it is conducted. Some people nowadays are very wary of taking calls from numbers which they do not recognise, so when a call is taken, there are many protocols that need to be put in place so that the survey can be done effectively.

A chance to get the caller to listen is only going to be open within the first few moments. Drawing in the particular participant during this period is possible. It is always smart to make use of a vocal tone that is inviting and attracts interest.

Making sure questions are short and can be answered with a straight forward yes or no will be very productive. Ensuring that the person who is participating in the survey is informed of what the information is used for and offering them the chance to remain anonymous may also encourage participation.

There have been studies which reveal that out of one hundred people who are initially asked to take part in a survey, only a tiny ten will actually go ahead. Should a phone survey be carried out, it would be a good idea to keep this information in mind.

This means that no matter how many respondents that you think you may get in telephone surveys, often you will have to factor in ninety percent more, which will mean having an adequate group of people to contact so that enough information can be gathered.




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