New Technology For The Small Business Gift Card Or Loyalty Card Promotions

| Wednesday, June 2, 2010
By Robert MacKenzie Wallace

Out of date Loyalty Card and Gift Card software is steadily evolving into new and money making methods.The great part is that the money making and keen promotional abilities of gift card and loyalty card software are in tact and as strong as ever. The cost per swipe is down 50% and monthly fees are greatly reduced. Sometimes for as low as $40.00.

For the small business, the new technology of processing gift card and loyalty card transactions is unlimited, more flexible, and best of all the cost is more like nothing, yes nothing, for database management, processing patron information like addresses and phone numbers. The opportunities for cost efficient PC-based technology are now here. Even small iPad like terminals are available for under $60.00 for a merchant looking to increase profitability and repeat business with gift cards.

The small business has unlimited possibilities with the new technology. Custom crafted software functions can be created that allow you to offer courtesy comp cards, patron refund cards, re-loadable and employee discount cards too. The ability to make your own designed promotional loyalty and gift card promotions that bring more revenue to your business are no possible.

When evaluating PC-based card systems, it's always best to keep future needs in mind. As a business grows, so will the database of customers who have cards. So it's important to choose a commercial strength software product which has database architecture sufficient to handle a large amount of data, for example, Microsoft's SQL database. There are some pc-based card systems out there which fall short in this regard and utilize desktop databases like Microsoft's Access database. Merchants generally run into problems a couple of years down the road with these types of databases.

These are the innovations now available to the small business. From Joe's Pizza to Walmart in China. Terminal, not just PC Based hardware and software is readily available for Gift Card and Loyalty Card software solutions for your business.

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