How To Survey Your Buyers And Keep Them Too

| Monday, June 7, 2010
By Chris Green

The secret of running a good business is to find our exactly what your customers are looking for and to try and give it to them. But unless you claim to be clairvoyant, you would need some assistance in figuring out these imponderables. The simplest way, perhaps, is to ask your customers to tell you what they want. Here is how you can do that. Here are some tips you can follow:

Here are some tips to help you improve on customer service:

1. First, understand your purpose for surveying your customers. If you are a fashion designer you might be interested in latest trends and seasonal clothing that people are buying. If you are trainer, you may be looking for some feedback on a program you want to promote. If you can get your customers' views on the title, content and style of your survey, you can design your programs to suit the real needs of the customers

2. You can access three online tools that will help you build your survey online for free. In each program you just have to key in your questions and set the answers you are looking for .When you are finished, the program will direct you to a page that you can link to. These free tools are Google Docs,Survey Monkey and Free Online Surveys.

3. Regularly treat your customers to little gifts. This makes people take the effort to contact you. You need not dive away individual prizes. Just organize a contest of your choice.

4. Give them due respect

When you respect your customers you may be sure that they will come back to you. In earlier days, customers used to be referred to by last names. It isn't a bad idea to re-establish that practice in your business. Always talk to your customers pleasantly and handle their issues with a smile. And instead of the clichd terms of greeting, "have a nice day", say" thank you for your business", "we'll see you next time", or even, "it's been a pleasure".

You need loyal customers who will keep your business growing all the time. You will never regret the time and effort you spend to make sure your customers are always happy with your service.

Comments: In your survey, set aside a form for questions and miscellaneous feedback. Some of your respondents may want to leave a novel idea or suggestion and would appreciate a little box for "Any Other Comments or Great Ideas You'd Like to Share?" Free Gifts: You can think of giving some free gifts like an ebook, gift coupon or free service as an incentive to complete the survey. Make the gift accessible form the final page or just call for email addresses to send the gifts to.

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