In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. Today, you will learn how Facebook can help your business get more customers.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Simple Because Facebook is more accessible and to most, more user friendly than any official website will ever be. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
Not only that. Using a Facebook business page, any company can be more connected with their customers. They can get their feedback regarding their services, products and other offers. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
There is a lot more to just updating your status on Facebook. One can also use the Photos and Notes page. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry's go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Keep watch for our next issue. We will discuss more details about creating a Fan Page for your business using Facebook.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Simple Because Facebook is more accessible and to most, more user friendly than any official website will ever be. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
Not only that. Using a Facebook business page, any company can be more connected with their customers. They can get their feedback regarding their services, products and other offers. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
There is a lot more to just updating your status on Facebook. One can also use the Photos and Notes page. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry's go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Keep watch for our next issue. We will discuss more details about creating a Fan Page for your business using Facebook.
About the Author:
If you want to succeed in Facebook marketing, it's important that you reach out to fans effectively Find more about using Facebook for Business here.
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