How A Business Analyst Can Improve Customer Relations

| Thursday, September 1, 2011
By Bernard Bowers


Customer satisfaction is the founding brick of any business. Over time, businesses have risen and fallen because of it. A satisfied customer is one who will keep coming back. So the customer is the most important part of any business. This is true in the field of business analysis. The business analyst works toward customer satisfaction. The business analyst should help to strengthen customer relations. This is definitely a worthy effort. Unhappy customers lead to a breakdown of the business. Any successful businessman will assert that customer relations is the number one priority. Be mindful that this is not always apparent.

Many of today's corporations utilize a big part of their budget on improvements in operations. They focus on the product alone. However, they don't see that this the type of focus that will lead them to a loss of customers. Customer satisfaction is the most important part of any business. The business analyst is no different.

When a business analyst tries to pinpoint the problem in a business, he becomes a production manager. No matter what the approach, customer service must be placed on top of the list to keep the business alive. The first to do in order to establish a good business-customer relation is to find out what the customer actually needs or wants. When the business analyst fails to listen the entire project could not only start on the wrong foot but end in disaster as well.

Feedback should be welcome and highly sought by the business analyst. He or she must understand just what the customer is wanting, even if they do not know themselves. The customer might be aware of what they would like to see in the end. They may know how they want something to run. The customer just may not know how to say it. He or she may collect data imperative to the project program. It is the business analyst's job to determine if the data is even relevant. He or she is the facilitator of this process. He or she must have good customer relations skills. The business analyst must be able to relate to the customer in a way that the customer understands.

Placing customer relations at the top of the list can be challenging at time. But this is a critical step to ensure the success of the project. Especially when costs need to be kept down, a happy relationship with customers might be harder to attain. Just a little more budget dedicated to them, customers can be kept happy.

Running reports and dedicating part of the spending to IT operations can seem easier and more profitable than spending money on customer satisfaction. The price any company could pay for this is a high one. The business analyst is no different. Customer satisfaction means keeping them informed of progress. Get on their same level. Ask customers to share with you what they feel you are doing wrong. No matter what approach you use, keeping open the line of communication with your customers will lead to successful growth. Those customers will continue to come back. This is the best thing you can do to increase the success of your business.




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