Voice broadcasting: An overview

| Wednesday, May 18, 2011
By Hamzah Hanallah


Voice broadcasting saw the light of day in 1990 and has since emerged as a potent mass communication channel disseminating telephone messages to scores of prospective recipient of call at one go. The broadcasting may be deployed either for driving commercial interests or for community services. The users of voice broadcasting are endowed with the capability to instantly communicate with their intended target group which may range from members of a scheme, subscribers of a particular policy, employees or more so customers and end users of a product. Reverse 911 is termed for voice broadcasting when it is deployed by government authorities to reach out to masses in general during an emergency or critical national issue.

Voice broadcasting systems maintain a comprehensive database encompassing the telephone numbers of intended recipients and a plethora of digitally recorded voice messages to be played as per the situation. Integrating and efficiently utilizing telephony components, the Voice broadcasting computers are capable of transmitting scores of messages at the same time. The telephonic messages can incorporate personalized data by effectively entwining text o speech software. Advanced voice broadcast structures have telephony boards that can detect answering machines and the circuitry plus logic to pass on a unique communication to answering machines and not getting the message truncated in any manner.

Interactive voice broadcasting software is capable of playing a unique prerecorded voice message to call recipient and allows the person to interactively indicate his opinion by the press of specific keys on the keypad of cell or telephone, as is prominently experienced by mobile phone users nowadays for availing the services of telecom operators.

The voice broadcasting program can flawlessly detect the exact key that has been pressed by recipient and accordingly play out varied interactive messages to guide the user on further course of action. Voice broadcasting software carries logic programs written to execute actions like gathering information on a specific topic during surveys, confirming information, contact choice or moving through the menus of cell phone.

An effective voice broadcasting service allows client to target prospective customers who are interested in receiving their calls regarding the client's services by narrowing down calls. The service ought to allow clients to have preference over the mode of response offered to call recipients. This means, the recipient is enabled to call back the client by pressing key combinations indicated to receive further instructions and connect to call centre executive or to talk to a sales representative at will. The purpose of voice broadcasting is effectively served when the client receives favorable response by offering users the easiest and hassle free response option.




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