Businesses need to work hard to catch a customer's attention, but they should work equally hard to retain that customer's loyalty. With competition in markets ever increasing, businesses need to get their brand in front of the customers and keep it in their minds.
Recent panel discussions found the base model of consumer interaction is a strong one, but what needs to change is the mode of delivery. Consumers are still looking for information and incentives, but how they are looking for it and how they expect to interact has changed.
The panel concluded that there are some reality checks for the future planning of this consumer interaction. Research shows that over the next few years, consumers will access the internet more often from mobile devices than from a computers. This will affects how businesses establish and maintain consumer loyalty.
Mobile marketing has an increasing appeal, as businesses need to plan their branding and marketing campaigns with a mobile focus. A mobile marketing call-to-action, loyalty and reward program, or SMS-entry competition are simple and effective ways to get your brand in front of a consumer. All you need is a plan, and a mobile marketing expert to show you the way to get your business up and running. Mobile marketing aims to solve the old advertising problem: how to generate more leads? Adding a mobile marketing keyword to advertising makes it more accessible, which usually increases audience response by 2-3 times. Mobile marketing also makes advertising more accountable, as electronic tracking lets you see who is interacting with your campaign, and when. Furthermore, many mobile marketing campaigns retain contact information from opted-in consumers, making it easy to communicate with them later in other marketing activities.
There is no need to reinvent the wheel to interact using mobile marketing, but there is a need to reinvent your business's delivery. Consumers want businesses that provide accurate and important information, and incentive to purchase from and maintain a relationship with the business. Mobile technology and mobile marketing just provide the tools to make this interaction even easier.
The shift to mobile marketing platforms is not a difficult one, nor is it expensive. The information businesses especially need to make the change, and a quality mobile marketing company has the tools to help.
Recent panel discussions found the base model of consumer interaction is a strong one, but what needs to change is the mode of delivery. Consumers are still looking for information and incentives, but how they are looking for it and how they expect to interact has changed.
The panel concluded that there are some reality checks for the future planning of this consumer interaction. Research shows that over the next few years, consumers will access the internet more often from mobile devices than from a computers. This will affects how businesses establish and maintain consumer loyalty.
Mobile marketing has an increasing appeal, as businesses need to plan their branding and marketing campaigns with a mobile focus. A mobile marketing call-to-action, loyalty and reward program, or SMS-entry competition are simple and effective ways to get your brand in front of a consumer. All you need is a plan, and a mobile marketing expert to show you the way to get your business up and running. Mobile marketing aims to solve the old advertising problem: how to generate more leads? Adding a mobile marketing keyword to advertising makes it more accessible, which usually increases audience response by 2-3 times. Mobile marketing also makes advertising more accountable, as electronic tracking lets you see who is interacting with your campaign, and when. Furthermore, many mobile marketing campaigns retain contact information from opted-in consumers, making it easy to communicate with them later in other marketing activities.
There is no need to reinvent the wheel to interact using mobile marketing, but there is a need to reinvent your business's delivery. Consumers want businesses that provide accurate and important information, and incentive to purchase from and maintain a relationship with the business. Mobile technology and mobile marketing just provide the tools to make this interaction even easier.
The shift to mobile marketing platforms is not a difficult one, nor is it expensive. The information businesses especially need to make the change, and a quality mobile marketing company has the tools to help.
About the Author:
This article was written by Angela Mabey of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business' advertising.
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