Pleasant, concise, and clear, these are three plain terms, but they tend to carry a lot of weight when on the topic of telemarketing. Simply because they symbolize an effective communication process on the phone. And as a telemarketer trying to close a sale, or entice further interest in the services and products you're promoting, these three elements should be imbued into your communication process. Here are some ways on how to do it.
Do start strong. The phrase, "first impressions last", may sound like an all too common or clich line, but these words are indeed very true, particularly when talking about how to sell on the phone. Capture your client's full attention right from the start, and the best way to do this would be to always approach each call with a positive attitude, and be ready with a standardized, short, and informative opening line.
Do not shift your focus from the client. Some telemarketers are likely to get too focused on making a sale, that they forget one of the main factors of how to sell on the telephone, and that would be always place the client's needs first. This is something that ought to be avoided since it leads to customer dissatisfaction. Always take time to know the customer, and find out his or her exact reason for calling, this makes it possible to come up with a quick solution and saves you time and effort.
Do not argue with a client. Receiving calls from irate people is all part of a day's work in this field of trade, and retaliating with the very same aggression and intensity isn't a good way to handle such a situation. This will more likely inflame the client's anger and bring about more problems instead of solutions. What you ought to do is to keep a cool and calm demeanour, and make the client realize that you are sincere in trying to help.
Do be memorable. Do your best to turn an otherwise lackluster business call, into a pleasant experience for the client. Answer phone calls with an upbeat attitude, put in positive strokes, create an atmosphere of genuine concern, offer various helpful options, these are just some of the things you can do to help make the entire experience a memorable one for the client.
Do start strong. The phrase, "first impressions last", may sound like an all too common or clich line, but these words are indeed very true, particularly when talking about how to sell on the phone. Capture your client's full attention right from the start, and the best way to do this would be to always approach each call with a positive attitude, and be ready with a standardized, short, and informative opening line.
Do not shift your focus from the client. Some telemarketers are likely to get too focused on making a sale, that they forget one of the main factors of how to sell on the telephone, and that would be always place the client's needs first. This is something that ought to be avoided since it leads to customer dissatisfaction. Always take time to know the customer, and find out his or her exact reason for calling, this makes it possible to come up with a quick solution and saves you time and effort.
Do not argue with a client. Receiving calls from irate people is all part of a day's work in this field of trade, and retaliating with the very same aggression and intensity isn't a good way to handle such a situation. This will more likely inflame the client's anger and bring about more problems instead of solutions. What you ought to do is to keep a cool and calm demeanour, and make the client realize that you are sincere in trying to help.
Do be memorable. Do your best to turn an otherwise lackluster business call, into a pleasant experience for the client. Answer phone calls with an upbeat attitude, put in positive strokes, create an atmosphere of genuine concern, offer various helpful options, these are just some of the things you can do to help make the entire experience a memorable one for the client.
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