Converting a Lead Into a Client - Closing in the Sale for Your Services

| Sunday, December 11, 2011
By Ben Miller


If you know where you want to go it isn't that hard to sell your services online to your target audience. Finding a bunch of leads is not going to be enough unless you can turn those leads into actual sales. Getting that coveted sale will help you get a good share of your target market while also boosting up your business. No matter what kind of services you want to sell, you need to focus your efforts on closing as many sales as possible by taking all of the right steps.

Ask for Next Steps: As soon as you find the client completing the initial call to action, which could be a phone call or filling out an application form, ask them what they think would be the next step. If they seem unsure then it's okay to make a few suggestions.

Your primary goal here is to make sure that you get your client closer to closing the sale without making them feel overwhelmed. Do not take a lot of extra time here because if you add in too many extra things before you make the deal, you could jeopardize the deal altogether. Call Them if You Get Their Number: When a client offers up a phone number make sure you use it. If you've given them to option to send in their number, most of them will. You should always pick up the phone because when you limit your communications to email, you might accidentally jeopardize the closing of your sale. Obviously when you use the phone you can ask directly for things like appointments and have an easier time working closely with your client and actually grabbing the sale.

Grabbing sales is all about being able to prove to your clients that they get more value than they asked for when they buy from you.

You can get so much more out of your business if you just take regular action toward closing lots more sales and building a strong foundation for yourself. Each and every single step that you take toward getting a lead to become a sale helps you understand the next client more thoroughly and that slowly and steadily builds up your experience level. Even if you are brand new to client acquisition, with some time you will start seeing results but that becomes even easier if you can get over feeling scared and start taking real action.




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