Customer Service Tips - Your Customers Are Your Business's Best Asset

| Monday, October 31, 2011
By Mark Thompson


Does your internet business not always satisfy your customers' wishes and expectations? If your customer service is lacking in any way, it can cause serious harm to your business. The following are some suggestions on how to offer high quality customer service.

Offer Individual Answers: All customers that ask you for a solution to their problem want to be treated in a special manner. Even though they know that you have other customers besides them, they want you to give them customized solutions. It is only natural to want a solution to be customized. Now, this does not have to be difficult to do. This is because many times giving customized solutions is just tweaking things a bit here and there. For example, let's say that you run a shopping site where people drop in to shop for clothes and accessories. You customer advises that they cannot find a particular accessory, even after looking for it. By just talking with this person face to face, you were able to find the product, which greatly changed your customer service for the better. As opposed to just supplying the directions, you are showing them yourself. This really makes things different.

Be Polite: If you received an email from a customer that was quite rude, abusive or filled with complaints, what would your response be like? You'll obviously try to be helpful, but how would you take on the conversation? A customer may instantly dislike you if they perceive your tone to be rude, so even offering the best assistance won't help if your customer doesn't like you. Yet if you're polite, customers will feel as though you're making an effort to see their point. Regardless of whether a customer is being really aggressive about something that may not even be your fault, work with the client politely to find a resolution. When you can remain polite and offer your customer a real solution to the problem, that customer is far more likely to be happy with the outcome.

Honest Communication: It's never a good idea to hide important information from your customers, as they will sense when you're doing this and not appreciate it. Send out regular email updates to your customers that tells them about important issues, upgrades, delays, technical difficulties, etc. People want to be in the know and want to get fresh and new updates about the business they are associated with. If you've sold people a course that includes free updates, for example, it's always a good idea to give people advance notice when you're about to do this.

When you have a business that deals with customers at all, it becomes very important to realize the perception customers will have based on your service levels. In return, the way in which you treat your customers shows them exactly how much you value them too.




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