Every business would like to be thought of as one that puts customers first. How many of these so - called "customer - centric" businesses are interested in the satisfaction of the customer? It is very easy to say the customer is king particularly if you are the one who has the prerogative to make him feel like a king or a subject. Customers are knowledgeable and they can spot a fake from afar, so it is time you practice what you preach as a business. Lip - service is not good enough and it's time you changed the way you do things from the" top - down" I tackle eight critical questions in this article to help you become a business people will be delighted to deal with. Who are the customers for your business? By customer, I am not referring to internal customers who exist within the firm but the paying external customer who patronizes the services of the business. These customers represent different levels of loyalty and revenue generation. You need to define which specific customer you serve unless if your product is a "mass market", one size fits all sort of consumer product.
It's because they know that there is a big market for it. They've been around for generations and still enjoy worldwide support. No one is really worrying about competition because there's enough market for everyone.
Now, you can choose to compete with other inventors of plush stuffed toys. As mentioned, there is a big market for it and there is enough for everyone. But why stop there? Why not get ahead of your competition by offering other things to your customers? Aside from the custom plush toys, you can also offer other things that complement them. Since it complements your toys, then it will benefit your customers.
When does his kingship cease? Organizations do not have permanent friends, they only have permanent interests. Should a customer cease to be profitable and begin switching business and become inactive in terms of purchasing pattern, it's time to review the relationship. It determines what kinds of resources are allocated to meeting the particular customer's needs. This may sound contradictory to my previous point but it is true that there is no longer a need to entertain and pamper customers that have switched allegiance.
On the one hand, this sounds frustrating, "not fair". On the other hand, "negative feedback" is very powerful due to the fact that someone takes the time and tells us what goes wrong in our processes, hence shows us opportunities for getting better, for getting more competitive, for growing. The quality of this kind of information is usually much better than the feedback received via proactive channels like surveys due to the fact that respondents of surveys do usually not have a stake in the issue.
Now, those are upsells. It means that they have to pay for it. If they pay for it, then it means that they have a need for it so it's clear what they're getting from it. But what's in it for you? Simply put, you can increase your sales with these upsells. Aside from the plush stuffed toys, you're also getting sales from the clothes, accessories and added services.
Furthermore, the research has shown that there might be as much as 10 times more negative contact points with our company - like "Your call is important to us. Please stay on the line." These negative incidents are not "big enough" for a complaint but always impactful enough to drive customers' decision sooner or later.
Conclusion Welcome complaints! As long as you get complaints someone is interested in your service and wants to help you improving. Behind each complaint you can expect as much as 25 times the situation that has led to the complaint and as much as 250 negative "Moments of Truth" with your company. Use this valuable and powerful information for taking actions.
It's because they know that there is a big market for it. They've been around for generations and still enjoy worldwide support. No one is really worrying about competition because there's enough market for everyone.
Now, you can choose to compete with other inventors of plush stuffed toys. As mentioned, there is a big market for it and there is enough for everyone. But why stop there? Why not get ahead of your competition by offering other things to your customers? Aside from the custom plush toys, you can also offer other things that complement them. Since it complements your toys, then it will benefit your customers.
When does his kingship cease? Organizations do not have permanent friends, they only have permanent interests. Should a customer cease to be profitable and begin switching business and become inactive in terms of purchasing pattern, it's time to review the relationship. It determines what kinds of resources are allocated to meeting the particular customer's needs. This may sound contradictory to my previous point but it is true that there is no longer a need to entertain and pamper customers that have switched allegiance.
On the one hand, this sounds frustrating, "not fair". On the other hand, "negative feedback" is very powerful due to the fact that someone takes the time and tells us what goes wrong in our processes, hence shows us opportunities for getting better, for getting more competitive, for growing. The quality of this kind of information is usually much better than the feedback received via proactive channels like surveys due to the fact that respondents of surveys do usually not have a stake in the issue.
Now, those are upsells. It means that they have to pay for it. If they pay for it, then it means that they have a need for it so it's clear what they're getting from it. But what's in it for you? Simply put, you can increase your sales with these upsells. Aside from the plush stuffed toys, you're also getting sales from the clothes, accessories and added services.
Furthermore, the research has shown that there might be as much as 10 times more negative contact points with our company - like "Your call is important to us. Please stay on the line." These negative incidents are not "big enough" for a complaint but always impactful enough to drive customers' decision sooner or later.
Conclusion Welcome complaints! As long as you get complaints someone is interested in your service and wants to help you improving. Behind each complaint you can expect as much as 25 times the situation that has led to the complaint and as much as 250 negative "Moments of Truth" with your company. Use this valuable and powerful information for taking actions.
About the Author:
Yuki sano is a well-known author who writes blogs and articles. Debt Consolidators help you to lower your interest rates and reduce or waive off late fees/penalty charges. A home equity line of credit gives you the right to draw on your funds, up to your personal credit limit.
0 comments:
Post a Comment